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Users can save by signing on for, say, a six-month bundle.
American millennials spend an average of 10 hours a week on dating apps, a study from found, with men spending 85 minutes a day and women spending 79 minutes a day. It showed men swipe right far more often than heterosexual women do, leaving them with a low success rate: about 0.6%.
Did they swipe right just to boost their ego and see how many matches they could get?
And some sites, like Plentyof and Ok Cupid, offer basic membership for free.
But most subscription sites automatically renew until the customer cancels, and those fees can add up.
“Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.
Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.
People waste a lot of valuable time — and money — swiping and hoping.